Prospecting: Making the Initial Contact

​Job Development is a multi-task activity with unique skills needed for each task. There are specific competency skills and time management required to complete each of these tasks. Job development begins with prospecting and is successful when all four tasks are completed. As the initial task, prospecting must be completed for any employment outcome to be achieved. If the prospecting task is not successful none of the other tasks can be started. A focus on prospecting enhances success in all the other job development tasks and activities.

Please Send Me Information on EMP Workshops

6-Hour ZOOM Workshops:

Building A Strategic Job Development Marketing Plan (BSJDP)
BSJDP: Strategic planning in job development involves understanding and interpreting three market factors and their relationship to achieving employment outcomes. They are;

  • The Employment Market: The volatility of the employment marketplace - Being prepared to use that volatility to your advantage
  • Your Candidates: The people requiring employment outcomes assistance - Their types of employment barriers - The intervention methodologies that work best with each barrier
  • Your Job Development Team’s Capability: Your skill in building and adapting your job development marketing plan with the diversity of your team’s strengths - Your recognition of areas for improvement in your team and in its interaction with the job market

Employment Outcomes Process Review: (EOPR)

EOPR is designed so the management team through a service delivery process review can determine if current structures are or will be able to generate the employment outcomes needed for the existing and future caseloads. It will identify key areas where there are skills, programming or focus gaps that will prevent the organization from attaining their employment goals. EOPR highlights the strategic, operational, model and skills solutions necessary for attaining the desired employment goals. EOPR is taught to management staff such that they can conduct the process review alone or in conjunction with EMP staff. 

Employment Outcomes: The Ideas (EOI)

​EOI provides the foundation models and strategic framework by which service delivery can be built to ensure employment outcomes for all clients regardless of employment barriers. This 6-hour program is delivered on ZOOM to both management and staff to build a common language and strategic framework for employment outcomes programming. EOI focuses on the idea that different types of employment barriers requires different emphasize in interventions to achieve employment outcomes for all. 

The Employer Meeting: Maximizing Your Face Time with the Employer

There is one thing a job developer can do prior to meeting with the employer that will significantly increase your effectiveness with the employer and increase your level of comfort and confidence - PREPARE! Poor preparation translates into poor communication. This 6-hour workshop teaches you the important meeting preparation skills that will help you maximize your face time with an employer. You will be introduced to the EMP Oakville’s Meeting Planner, an employer meeting outline and structure. ​​

Job Development Marketing Fundamentals: (JDFM)

​JDFM presents the fundamental marketing skills and action plans needed by professional job developers working with employers to achieve employment outcomes for candidates with employment barriers. This is a 6- hour program of skills, techniques and tools that form the everyday skill set used by job developers in working with employer partners. JDMF skills are pragmatic and user friendly as well as designed to fit the unique situation each job developer faces. These skills include, the four steps to building an employer relationship, marketing exchange theory, creating value in the mind of the employer, handling objections, targeted selling skills using features & benefits and successful needs analysis. These foundation skills should be in place for anyone contacting/working with the employers. 

Job Development Marketing Fundamentals For Counsellors: (JDFMC)

​JDFMC is a program created especially for Employment Counsellors to increase your understanding of employment marketing communications and interactions. The techniques, strategies and recommendations come from experiences we have found in our research and our organizational experiences. We have seen what works well from what employment professionals have done to make their actions more effective. This program provides that truly effective material and its potential for most organizations. It will give you a structural thinking focus for developing solutions to case problems as well as helping you be more effective in your relationships with Job Developers or Vendors.

As you move through the discussions you will be able to identify what works well for you as an Employment Counsellor and what you want to enhance or improve in your own knowledge and skill.

In this 6-hour program, delivered on ZOOM, we will focus on four areas important to job development:

  • Using customized employment strategies reflecting candidates' employment barriers
  • Building relationships with employers
  • Understanding the job development world
  • More effective use of job development staff, vendors &contractors


JDMF for Counsellors is structured to build on the skills and experiences you already have and provide you with new ideas and approaches to improve your employment outcome effectiveness. 

This 6-hour workshop Leading The Employment Outcomes Process: L(EOP)

LEOP  Leading The Employment Outcomes Process (LEOP): This 6-hour workshop provides you with the management tools for supervising, monitoring and organizing job development activities: A cohesive system linking all departmental marketing activities, including a practical overview of the marketing concepts

‣ A practical, effective six-step model outlining the key marketing activities

‣ An ability to optimize all your resources

‣ An accurate assessment of the capacity of your placement group

‣ Quick methods for planning and allocating resources

‣ Priority sequencing of marketing activities

‣ Enhanced ability to integrate new staff, ensuring that links to overall direction are maintained

  • An overall marketing/sales management system
  • Model for fundamentals of job placement
  • Evaluation criteria for decision making and planning
  • Methods of assigning task and evaluating performance
  • Determining placement ratios & priorities
  • Responding to local conditions
  • Identifying employer motivators
  • Allocating resources


 It is recommended that all participants take the JDMF Workshop prior to the LEOP workshops.